When you watch a television series or a film, it may not necessarily occur to you that all the scenes were filmed on different days for a long span of time, meaning makeup and hair artists have to place a look on the actors and actresses everyday and make it look the same everyday. If there were disparities, it would be noticeable to the audience, however because continuity is practiced and implemented, we are none the wiser.
I recently watched a short programme on the workings of behind the scenes in the popular television show 'Game of Thrones'. Within this they mentioned the extreme importance of continuity when filming, especially for such a high budget, international programme. Here a link to the preview:
http://www.sky.com/tv/show/game-of-thrones/video/a-day-in-the-life
Because it is filmed in different locations across different countries, makeup and hair artists have to make very detailed notes and take photos so the artists in the other locations are aware of the details of each look so that they can create the exact same looks so there are no disparities on camera when the episodes are edited and scenes are put together.
When mistakes are made, they can be noticeable and pin pointed by audience members and professionals, and this gives a bad impression and lessens the realism of the programme or film. Films such as the Wizard of Oz, Batman and The Lord of the Rings contain continuity disparities. On the website 'www.videomaker.com', it is outlined that in Batman, the Joker (Jack Nicholson) rubs his forehead revealing a white patch, but in subsequent scenes this white patch moves and changes size. Therefore, it is imperative that continuity is in the mind of the artist when creating the look and copying it each time as it could impact the viewing experience of the audience heavily and show a lack of professionalism.
References
http://www.videomaker.com/article/12988-maintaining-continuity
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